Global esports

We expect that our readers will be able to advance their understanding of global esports from diverse perspectives and utilize theories, approaches, and debates learned from this book in interpreting esports, which is itself rapidly ...

Global esports

Global eSports explores the recent surge of eSports in the global scene and comprehensively discusses people's understanding of this spectacle. By historicizing and institutionalizing eSports, the contributors analyze the rapid growth of eSports and its implications in culture and digital economy. Dal Yong Jin curates a discussion as to why eSports has become a global phenomenon. From games such as Spacewar to Starcraft to Overwatch, a key theme, distinguishing this collection from others, is a potential shift of eSports from online to mobile gaming. The book addresses why many global game players and fans play and enjoy online and mobile games in professional game competitions, and therefore, they investigate the manner in which the transfer to, from and between online and mobile gaming culture is occurring in a specific subset of global youth. The remaining focus identifies the major platforms used to enjoy eSports, including broadcasting and smartphones. By analyzing these unexamined or less-discussed agendas, this book sheds light on the current debates on the growth of global eSports culture.

More Books:

Global esports
Language: en
Pages: 336
Authors: Dal Yong Jin
Categories: Social Science
Type: BOOK - Published: 2021-03-25 - Publisher: Bloomsbury Publishing USA

Global eSports explores the recent surge of eSports in the global scene and comprehensively discusses people's understanding of this spectacle. By historicizing and institutionalizing eSports, the contributors analyze the rapid growth of eSports and its implications in culture and digital economy. Dal Yong Jin curates a discussion as to why
Global esports
Language: en
Pages: 336
Authors: Dal Yong Jin
Categories: Social Science
Type: BOOK - Published: 2021-03-25 - Publisher: Bloomsbury Publishing USA

Global eSports explores the recent surge of eSports in the global scene and comprehensively discusses people's understanding of this spectacle. By historicizing and institutionalizing eSports, the contributors analyze the rapid growth of eSports and its implications in culture and digital economy. Dal Yong Jin curates a discussion as to why
Handbook of Research on Pathways and Opportunities Into the Business of Esports
Language: en
Pages: 473
Authors: Andrews, Sharon, Crawford, Caroline M.
Categories: Games & Activities
Type: BOOK - Published: 2021-06-25 - Publisher: IGI Global

Esports have attracted considerable attention over the past few years and become an industry that is projected to continue to increase rapidly. Intersecting with the esports industry are organizations and businesses that develop and support the esports game experience. Included is the entrepreneurial spirit of gamers, who are interested in
Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities
Language: en
Pages: 185
Authors: Finch, David J., O'Reilly, Norm, Abeza, Gashaw, Clark, Brad, Legg, David
Categories: Sports & Recreation
Type: BOOK - Published: 2019-10-25 - Publisher: IGI Global

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and
Global Marketing
Language: en
Pages: 568
Authors: Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
Categories: Business & Economics
Type: BOOK - Published: 2020-08-17 - Publisher: Routledge

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon