Handbook of Services Marketing and Management

This handbook includes a unique mix of both in-depth chapters as well as shorter, more focused "mini" chapters, which treat emerging issues in the field of services. This structure makes the Handbook the most thorough reference possible.

Handbook of Services Marketing and Management

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.

More Books:

Handbook of Service Business
Language: en
Pages: 464
Authors: John R. Bryson, Peter W. Daniels
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: Edward Elgar Publishing

Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co
Handbook of Service Marketing Research
Language: en
Pages: 615
Authors: Roland T. Rust, Ming-Hui Huang
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher:

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School,
The SAGE Handbook of Service-Dominant Logic
Language: en
Pages: 800
Authors: Stephen L. Vargo, Robert F. Lusch, Kaisa Koskela-Huotari
Categories: Business & Economics
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast
Handbook of Service Science, Volume II
Language: en
Pages: 837
Authors: Paul P. Maglio, Cheryl A. Kieliszewski, James C. Spohrer, Kelly Lyons, Lia Patrício, Yuriko Sawatani
Categories: Business & Economics
Type: BOOK - Published: 2018-10-16 - Publisher: Springer

The second volume of this successful handbook represents varied perspectives on the fast-expanding field of Service Science. The novel work collected in these chapters is drawn from both new researchers who have grown-up with Service Science, as well as established researchers who are adapting their frames for the modern service
Handbook of Services Marketing and Management
Language: en
Pages: 521
Authors: Teresa Swartz, Dawn Iacobucci
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: SAGE

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'