How to Market Books

Thoroughly updated, this 6th edition maintains the book's popular, accessible and supportive style, and now offers: A fully international perspective for today's global industry New case studies to illustrate changing industry issues and ...

How to Market Books

Over five editions, How to Market Bookshas established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book's approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans - and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book's popular, accessible and supportive style, and now offers: A fully international perspective for today's global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing cessible and supportive style, and now offers: A fully international perspective for today's global industry New case studies to illustrate changing industry issues and application Completely updated coverage of digital and social marketing and GDPR Topical updates, more case studies and tips on getting work in publishing on a companion website Detailed coverage of individual market segments, bringing relevance to every area of publishing

More Books:

How to Market Books
Language: en
Pages: 324
Authors: Alison Baverstock
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Kogan Page Publishers

How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become
How to Market Books
Language: en
Pages: 482
Authors: Alison Baverstock, Susannah Bowen
Categories: Books
Type: BOOK - Published: 2019 - Publisher:

Over five editions, How to Market Bookshas established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the
How to Market Your Books WITHOUT SPENDING A DIME
Language: en
Pages: 250
Authors: Prasenjeet Kumar
Categories: Business & Economics
Type: BOOK - Published: 2016-01-14 - Publisher: http://www.publishwithprasen.com

Finally a Book on Marketing that cuts out the Fluff and Focuses only on the Essentials Are you bombarded with strange and esoteric marketing advice, to sell your books in 1000 ways, that leaves you baffled, bewildered and terribly confused? Do you feel that learning and mastering those complicated strategies
How to Market Your Book to Libraries
Language: en
Pages: 64
Authors: Bonnye Matthews
Categories: Reference
Type: BOOK - Published: 2017-05-15 - Publisher: Publication Consultants

What others say: If you've ever wondered how to market your book(s) to libraries, Bonnye Matthews' How to Market Your Books to Libraries and Readers in the Digital Age is a must read. It is an easy to follow, well-written, step-by-step process. I highly recommend it! Mary Ann Poll America's
Five Essential Elements of Social Media to Market Your Book Successfully
Language: en
Pages:
Authors: Chris Bass
Categories: Business & Economics
Type: BOOK - Published: 2012-09-26 - Publisher: Booktango

What are the five essential elements of social media to help you successfully market your book? Chris Bass, author and director of marketing for Booktango shares his experience and the key lessons he's learned while helping hundreds of authors harness the power of social media to successfully market their books.