The Business of Wine An Encyclopedia

Since consumers cannot buy what they cannot find, it is vital to suppliers that their wines appear in a sufficient number of retail and restaurant outlets. ... Wine Marketing and Sales: Success Strategies for a Saturated Market.

The Business of Wine  An Encyclopedia

Wine has been a beverage staple since ancient times, especially in Europe. Today's global wine business is thriving, and American consumption of wine has increased dramatically in recent years, with the health benefits touted in the media. More Americans are becoming interested in learning about wine, and they are taking winery tours and attending wine tastings. The Business of Wine: An Encyclopedia is a necessary part of wine education for everyone from the curious consumer to the oenophile or business student and industry professional. It appeals to even the casual browser who wants to be more informed about wine terminology such as terroir or varietal labeling or what constitutes a Pinot Grigio or a Cabernet Sauvignon. More than 140 entries illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to the wine industry. Today's wine industry is an unusually complex network of interrelated businesses that collectively serve to produce wine and get it into the hands of consumers all over the world. This A-Z encyclopedia shows how production, distribution, and sales segments work together to bring wine to the public and describes the trade in wine and its related subsidiary elements. Written by a host of wine professionals, this is the most up-to-date source to understand what goes into the enjoyment of a glass of wine. An appendix with industry data, sidebars, and a selected bibliography complement the A-Z entries.

More Books:

Successful Wine Marketing
Language: en
Pages: 308
Authors: James Lapsley, Kirby Moulton
Categories: Technology & Engineering
Type: BOOK - Published: 2013-11-09 - Publisher: Springer Science & Business Media

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines
Wine Marketing Online
Language: en
Pages: 418
Authors: Bruce McGechan
Categories: Cooking
Type: BOOK - Published: 2013-10-01 - Publisher: Board and Bench Publishing

If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there's good news for little guys. There's a reason why these massive companies spend a fortune acting "small." In the new, wired realm of marketing
Contemporary Wine Marketing and Supply Chain Management
Language: en
Pages: 245
Authors: Daniel J. Flint, Susan L. Golicic, Paola Signori
Categories: Business & Economics
Type: BOOK - Published: 2016-04-29 - Publisher: Springer

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales
The Business of Wine: An Encyclopedia
Language: en
Pages: 328
Authors: Geralyn G. Brostrom, Jack Brostrom
Categories: Social Science
Type: BOOK - Published: 2008-12-30 - Publisher: ABC-CLIO

Wine has been a beverage staple since ancient times, especially in Europe. Today's global wine business is thriving, and American consumption of wine has increased dramatically in recent years, with the health benefits touted in the media. More Americans are becoming interested in learning about wine, and they are taking
Wine Marketing & Sales, Second edition
Language: en
Pages: 400
Authors: Janeen Olsen, Paul Wagner, Liz Thack
Categories: Cooking
Type: BOOK - Published: 2016-02-01 - Publisher: Board and Bench Publishing

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of