For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience Model (CXM). The practical application of the

This book constitutes the refereed proceedings of the 5th IEEE International Workshop on Modelling Autonomic Communications Environments, MACE 2010, held in Niagara Falls, Canada, in October 2010, as part of the 6th International Conference on Network and Service Management, CNSM 2010. The 10 full papers presented were carefully reviewed and

Customer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, chapter by chapter provides information, examples of how to develop and create a lasting experience for your customers

Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate

Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,4, Hochschule Ruhr West, language: English, abstract: There has been a competition between food retailers for years. Due to the implementation of Amazon fresh and the delivery service of Rewe Lidl stands