Web Analytics 2 0

402 Lunch/ Email/ Bathroom Explore 10% Strategic Reporting 20% Options 10% Plugging into Acquisition Context Analysis 20% 20% On-Site Customer Experience 20% Figure 13.3 Distribution of activities for an analysis ninja let's look at ...

Web Analytics 2 0

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

More Books:

Web Analytics Strategies for Information Professionals
Language: en
Pages: 232
Authors: Tabatha Farney, Nina McHale
Categories: Computers
Type: BOOK - Published: 2013 - Publisher: American Library Association

Whether you’re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries’ educational mission with specific advice on how to use web analytics in a library setting. Users are given clear explanations
Understanding User-Web Interactions Via Web Analytics
Language: en
Pages: 101
Authors: Bernard J. Jansen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009 - Publisher: Morgan & Claypool Publishers

This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical
Advanced Web Metrics with Google Analytics
Language: en
Pages: 440
Authors: Brian Clifton
Categories: Computers
Type: BOOK - Published: 2010-04-22 - Publisher: John Wiley and Sons

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers,
Using Digital Analytics for Smart Assessment
Language: en
Pages: 168
Authors: Tabatha Farney
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-12-13 - Publisher: American Library Association

Tracking the library user's journey is no simple task in the digital world; users can often navigate through a series of different websites, including library websites, discovery tools, link resolvers, and more just to view a single journal article. Your library collects massive amounts of data related to this journey—probably
Cult of Analytics: Driving online marketing strategies using web analytics
Language: en
Pages: 288
Authors: Steve Jackson
Categories: Business & Economics
Type: BOOK - Published: 2009-06-04 - Publisher: Routledge

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that.